![]() Increasing your domain authority isn’t a quick or easy process, but it is likely to pay off handsomely. You would want diversification of different types of investments and different levels of risk.ĭomain authority is a search ranking authority developed by Moz that predicts how likely a website is to rank. You want a range of inbound links that are relevant, authoritative, and gained organically.Ī good analogy in an investment portfolio. Learn more in this local link building guide. The topic of inbound links is important and extensive and a deep discussion is beyond the scope of this article. ![]() Links from sites Google trusts are good for SEO. This is in coordination with on-page location plus keyword optimization, but it is important enough to warrant mentioning separately. Include key terms and location in your title and meta descriptions when feasible. On-Page Location + Keyword Optimizationįor example, don’t just optimize for “furnace repair.” Optimize for “furnace repair Sacramento.” 19. Think about what makes sense for your brand. Make sure you can organically include your key term and location.įor example, write about local events, share efforts to raise funds for a local charity, include information topics important in the local community, etc. This tool can help you get started on achieving mobile responsiveness. Google looks at your mobile site first, not your desktop site. Consistent Name, Address, and Phone Number (NAP)īe consistent with your business name, address, and phone number through every medium to allow Google searches to provide accurate information.Īlso, a consistent name, address, and phone number can make it easy for your customers to connect with your business.įor example, if your business name is Jon’s Burger, LLC on one site and Jon’s BurgerS on another site, the slight difference in name and entity could cause confusion. With an expectation of fast response from businesses on social, short turn-around replies, your business needs to reply lightning fast to meet this expectation. In a survey of 3,200 customers, the average customer expectation of response time was four hours! Pin a tweet or post inviting users to call/visit your website/follow you on whatever social platform you are most active on. Read here for more guidance on how to handle negative reviews. You need to have a plan in place for responding to all reviews and particularly negative ones. In a double whammy, the number of reviews with responses counts, but so does negative reviews with no responses. Percentage Of Negative Reviews Not Responded To Google has also indicated that your replies are important because reviews build trust. Owner responses to Google show that the page is actively managed and that you are engaged with them. If you have many products or services, it’s recommended to have your customers send them in individually and according to the specific product or service that they have. When reviewers use the city or keywords, it sends signals to Google that you are a trusted local business. Other sites, such as YELP, similarly have policies in place against manipulation with the goal to keep the reviews authentic and unbiased. The importance of the Local Pack tool is evident in that Google is constantly modifying the Local Pack to be more useful to searchers. Google’s Local Pack is where a searcher makes a query with local intent and Google’s three most relevant results show up above the organic listings. Here, you’ll learn about 25 specific local ranking signals you need to understand and optimize for in order to perform as well as possible in local search.įirst, let’s take a look at how these changes with Google’s Map Pack/Local Pack are a game-changer for businesses. So, what does it take to appear at the top of these competitive local results, to get you in front of the people searching for products and services like yours? Google Local Pack, which was once the top seven, is now just the top three.A surge of businesses recognizing the value of local SEO are making results more competitive.An uptick in mobile uses because more people are using their phones to find businesses near them.Getting a local business to rank is challenging for three reasons:
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